UX Design
UX DESIGN
As a UX designer, my primary focus is on enhancing the user experience of digital products. I conduct user research, analyze user behavior, and use data-driven insights to inform my design decisions. One of my favorite parts of being a UX designer is collaborating closely with developers, product managers, and stakeholders to ensure that the final product meets business goals and user needs. Ultimately, my goal is to create digital products that are not only functional and aesthetically appealing but also provide a positive user experience.
Travelpass
Overview
Travelpass makes it easy to find great places to stay and fun things to do, all in one spot. Whether someone is booking a hotel or looking for unique, fun experiences, Travelpass helps take the hassle out trip planning. Users can share their favorite moments and tips by posting recommendation lists to help other travelers along the way.
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The hotel booking process was cluttered and required users to scroll halfway down the page to find essential information like pricing. This made it difficult for users to quickly understand their options and led to a confusing experience.
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To improve usability, we redesigned the layout with a focus on simplifying content presentation. Key information was moved higher on the page, and we used strategic imagery and content placement to guide the user’s attention. This helped users access important details quickly and made the booking process more intuitive.
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Figma
New Onboarding Flow
Designing a new onboarding flow was essential for gaining better insights into the content users engage with during their exploration. The updated experience asks users questions such as: “Where is home?”, “Where have you traveled?”, “What are your dream destinations?”, and “What’s your preferred travel style?” These responses allow us to deliver more personalized, curated content tailored to each user’s interests.
Black Rifle Coffee Company
OVERVIEW
The Black Rifle Coffee quiz helps customers receive personalized product recommendations tailored to their preferences and needs. This interactive approach simplifies decision-making and creates a more satisfying coffee shopping experience. Below is an interactive coffee diary. It allows users to track new brew methods, coffee ground levels, and keep track of how many ounces of coffee they have consumed.
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The customer struggled to complete the quiz and locate the desired coffee roast and did not have any guidance on what step they were on. The quiz was elusive due to it being unclearly labeled. This resulted in frustration and hindered their shopping experience.
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The new coffee quiz design allows users to select from a curated set of questions according to customer data research to help them pinpoint which roast is best. This quiz includes the way they prefer to brew their coffee, the tasting notes each roast provides, and the amount of caffeine that they want to consume.
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Figma
This product is currently being developed as a sales tool to help boost monthly subscriptions for Black Rifle Coffee Company.
This is a lander for our Exclusive Coffee Subscription. A looping video header shows our founders traveling the world for rare beans. This lander is used to be educational and interactive for existing and new exclusive members.
This lander features a limited-time roast along with the apparel products that go along with it. Black Rifle Coffee pursues an abundance of collaborations with brands that have similar values. With a limited-time product drop, it is my job to draw users in and get the product out!
Collegewise
OVERVIEW
From full college application support to academic tutoring and test prep, Collegewise helps students through every component of the college admissions process.
This project was created in 2018
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Seeking a fresh identity, Collegewise was eager to revamp its branding and develop a modern website. The goal was to align their online presence with their evolving vision and better engage their target audience.
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This website redesign aimed to enhance user experience by optimizing navigation and streamlining interface elements. The goal was to ensure seamless interactions, improve usability, and increase visitor engagement. We needed to make students feel comfortable and excited about the college admissions process.
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Sketch, Invision, Photoshop
Legion Truck Armor
OVERVIEW
Legion was a sister brand of Diesel Power Gear. They specialized in Tonneua Covers for truck beds. The group of companies has since changed its name to Sparks Motors and rebranded.
This project was created in 2018
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The problem we had to work through with Legion was crafting a website within the framework of a third-party marketplace template. That involves adapting the design to fit Shopify's guidelines while maintaining the brand identity that the sister sites use.
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Since Deisel Sellerz and Deisel Power Gear were already utilizing Shopify and its templates, we were able to easily recreate a similar design while giving Legion its own branding applying the high contrast and bright red color, which sets it apart from DPG’s golden yellow.
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Sketch, InVision, Shopify
Redox Bio-Nutrients
OVERVIEW
Redox is a company that carries a wide variety of bio-nutrient chemical products for large-production farmers.
This project was created in 2017
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Their website was stark and outdated and they requested a bright and straightforward design refresh. They also needed a database app where farmers could search for chemical solutions and share soil reports with other users easily, while in the fields.
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Our goal here was to redesign their outdated website to help bring a new identity to the brand while carrying over their signature brown and green. We also created an in-depth app housing data that farmers can use to help them navigate products and information quickly and share with other farmers.
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Sketch and InVision
